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Keepme, a leader in Artificial Intelligence (AI) - driven solutions for the fitness industry, has spotlighted how the Evolution Wellness Group and Ezdihar Sports have unlocked dramatic increases in lead conversion and tour performance by deploying the Keepme Antares, AI-powered sales agent.

Keepme Antares engages prospects, books more tours, and converts more memberships without adding workload to gym teams.

Fitness First Singapore, part of Evolution Wellness Group and one of the region’s most established premium brands, and Ezdihar Sports, the operator behind Saudi Arabia’s fast-growing EVOX and ACTIV chains, have both featured in recent case studies from Keepme detailing the measurable impact of Antares on their sales funnels.

At the heart of both stories is a common theme: the need to engage and convert leads more efficiently, without adding pressure to in-club teams. With Antares in place, both operators gained a 24/7 solution for qualifying leads, responding instantly, and guiding prospects from initial interest through to club visit and membership.

By choosing to deploy Keepme Antares, these leading fitness brands are making a clear statement: agentic AI is not just the future of fitness sales - it’s delivering results today. The outcomes outlined in both case studies validate this shift, showing how intelligent automation can drive performance, improve consistency, and scale customer engagement across large networks.

Fitness First Singapore: Smarter Automation, Stronger Results
Fitness First Singapore partnered with Keepme to streamline the sales process across its network. By using Antares to engage prospects through WhatsApp, email, and SMS, the brand reported:

• 185% increase in lead-to-tour bookings
• 16% uplift in tour attendance
• 49% increase in tour-to-sale conversion

Anil Chugani, Managing Director, Fitness First Singapore - Evolution Wellness Group noted “all of this was achieved without any other major changes or investments. The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation.”

Ezdihar Sports: 4X More Leads, 2X More Conversions
Operating two of Saudi Arabia’s most ambitious gym brands, EVOX and ACTIV, Ezdihar Sports turned to Antares to improve conversion across multiple locations. The results were significant:

EVOX

• 297% increase in visitor-to-lead conversion
• 58% uplift in tour-to-sale conversion

ACTIV

• 355% increase in visitor-to-lead conversion
• 83% uplift in tour-to-sale conversion

Youssef Salo, Marketing Manager, Ezdihar Sports Company advised “Integrating Antares into our business has been a game-changer. It has allowed us to instantly engage with leads, answer their inquiries, and even schedule visits seamlessly. This not only accelerates our lead response time but also optimises our entire acquisition funnel.”

With fitness operators under increasing pressure to grow sales without growing headcount, Antares offers a practical and scalable solution: always-on, intelligent, human-like communication that converts interest into action.

Hilary McGuckin, Director of Marketing, Keepme shared “what we’re seeing in these case studies is the real-world validation of AI in fitness sales. Operators like Fitness First Singapore and Ezdihar Sports are proving that automation doesn’t just reduce workload - it drives better outcomes for both the business and the prospect. Keepme Antares gives sales teams the ability to act instantly, follow up consistently, and convert more leads without burning out their staff.”

By integrating with existing workflows and engaging prospects in real time, Antares helps brands reimagine what their sales teams can achieve. Standardizing excellence across locations, languages, and lead sources.

For more information on Keepme and these case studies 

Image top. Credit: Fitness First Singapore; Image below. Credit: ACTIV

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