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Plus Fitness has announced its partnership with AI-driven sales and marketing platform, Keepme, as part of their ongoing efforts to be the technology leaders in the fitness industry. The Keepme platform will help Plus Fitness franchisees increase new membership sales, improve retention and maximise secondary spend.

Plus Fitness is constantly finding ways to be innovative and ahead of the game with technology so that franchisees have the best tools in the market to operate their clubs seamlessly. This also flows down to the members to ensure Plus Fitness is providing all the necessary support to assist them in achieving their health and fitness goals.

Plus Fitness is the first fitness franchise to partner with Keepme, giving them a strong advantage from a technology standpoint.  With Keepme plugging into all of their pre-existing tech, Plus Fitness advise “we will arguably have one of the most integrated and connected tech eco systems in the fitness industry.”  

Within this partnership, the Keepme team is excited to amplify the digital transformation that Plus Fitness is undergoing by introducing predictive member and lead insights and hyper-personalised automation at a site level, supporting Plus Fitness’s varied sales processes and member lifecycles.

Working closely with the Plus Fitness team, Keepme is looking forward to reducing the manual processes for franchisees and unlocking vital insights into their member and prospect behaviours. Acting on these insights, the platform's extensive automation capabilities will give franchisees the ability to create seamless, personalised workflows throughout the member journey, while elevating their ever-valuable in-person interactions. 

Plus Fitness highlight that “Keepme is a smart automation, sales and marketing platform, built by club operators, with club operators, for club operators which is a strong and must have tool for our franchisees.”  

Commenting on the partnership, Plus Fitness Director Gordon Martin noted “Keepme is a completely integrated solution, so now all of our sales and marketing tools are in one place. This will allow Plus Fitness to engage in a hyper-personalised, automated way throughout the entire member journey, without the need for manual data pulling or managing a mix of other marketing platforms, It’s a game changer for us.

“We are looking forward to working with Keepme to reduce the manual processes for franchisees, unlock vital insights into their member and prospect behaviours, and create seamless and personalised workflows throughout the member journey.”

Keepme is an AI-driven sales and marketing platform that helps fitness operators increase new membership sales, improve retention and maximise secondary spend.

Keepme will be presenting at the Plus Fitness Annual Conference – Amplify, in Sydney on 12th and 13th of August 2022.

Image: Plus Fitness Functional Training

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