Wellness to meet fashion at 2018 Global Wellness Summit

June 15, 2018

The power of fashion to influence and inspire is a hot topic in wellness circles (and vice versa); a creative collaboration between these powerful industries will premiere in Italy at the leading conference on the business of wellness.

The confluence of fashion and wellness, will be creatively explored during the first-ever Wellness Meets Fashion show, which will take place at the Global Wellness Summit’s (GWS) gala event on 7th October this year in the Italian city of Cesena.

The wellness fashion runway is being delivered as a creative collaboration between BuDhaGirl, a fashion/lifestyle brand focusing on mindful glamour, Louie Schwartzberg’s Moving Art, La Forma, an athleisure garment maker with wellness values at its core, and the Summit’s own creative team.

With the theme ‘Shaping the Business of Wellness’, the 2018 Global Wellness Summit is to focus on the 10 sectors that make up today’s multi-trillion wellness economy: beauty, healthy eating, wellness tourism, fitness/mind-body, preventive/personalised medicine, complementary/alternative medicine, wellness lifestyle real estate, the spa industry, the thermal/mineral springs market and workplace wellness.

Citing the January cover of American Vogue featuring Lupita Nyong’o performing yoga on a stand-up paddle, and the word wellness emblazoned in large print across the cover, GWS Chief Creative Officer and Executive Director Nancy Davis states “2018 started out with a bang for the partnership of wellness and fashion.”

The new intersections between fashion and wellness were already being discussed by wellness industry leaders prior to that pivotal moment on newsstands across the globe.

During Dr Andrew Weil’s impassioned keynote at the 2017 Summit, Davis noted you could practically see the light bulbs going off over delegates’ heads as Weil touted fashion as one of the most powerful drivers of human behaviour - encouraging the audience to “make wellness fashionable.”

BuDhaGirl founder Jessica Jesse added “fashion holds a unique place in our culture - and has the power to motivate and inspire change. Add to that the fact that society as a whole is waking up to the idea that absolutely everything we do affects our health and wellness and the impact fashion can have on our lives starts to crystallise.

“At an extremely basic level that means everything we wear - and how we wear it - can affect not only our physical wellbeing but also our mental wellness.”

Anticipating over 600 delegates to attend the Summit, Davis adds “our goal is to create an experience that underscores how important and integral each industry is to the other - in an inspiring, creative way that is sure to delight GWS delegates.

“Combining Jessica Jesse’s creative talents with the extraordinary imagery of Louie Schwartzberg, and then putting those designs into the hands of the team at La Forma, will create a truly unique and breathtaking visual and emotional experience for our delegates.”

The Wellness Meets Fashion show will also provide an opportunity to celebrate Italy’s cultural significance in both industries. Italy is one of the fashion capitals of the world and the Italian lifestyle has also been proven inherently healthy - including some of the lowest obesity rates in Europe.

Click here for more information on the Global Wellness Summit in the Australasian Leisure Management industry Calendar.

Images: AthLeisure wear (top), Global Wellness Institute Chairman and Chief Executive Susie Ellis with Technogym founder and President Nerio Allesandri (middle) and the January cover of American Vogue (below).

9th April 2018 - GLOBAL WELLNESS SUMMIT ANNOUNCES ‘SHAPING THE BUSINESS OF WELLNESS’ AS 2018 THEME

14th February 2018 - TONY DE LEEDE TO CO-CHAIR 2018 GLOBAL WELLNESS SUMMIT

31st January 2018 - RESEARCHERS EXPLORE WELLNESS BENEFITS OF RESIDENTIAL RETREATS

23rd October 2017 - TECHNOGYM TO HOST GLOBAL WELLNESS SUMMIT IN 2018

24th July 2017 - LADIES PROFESSIONAL GOLF ASSOCIATION SETS STRICT NEW DRESS CODE REGULATIONS FOR PLAYERS

11th May 2017 - WORLD LEADING SPORTS RETAILER THE DECATHLON GROUP ANNOUNCES AUSTRALIAN LAUNCH

7th March 2017 - AUSTRALIAN ACTIVE WEAR SALES PREDICTED TO SOAR

12th December 2016 - FASHION CONNECTS WITH WELLNESS, EXPERIENCES AND ‘ATHLEISURE’

29th June 2016 - NEW RESEARCH SHOWS WOMEN WANT FASHION AND FUNCTION IN ACTIVE WEAR

7th April 2016 - COMEDY GROUP PARODIES THE ACTIVE WEAR TREND

27th May 2015 - RETAIL INDUSTRIES TO BENEFIT FROM HEALTHIER LIFESTYLES WHILE GYMS TO EXPERIENCE REVENUE DECLINE

30th August 2017 - LEGENDARY ENTREPRENEUR TONY DE LEEDE TO JOIN FITNESS AUSTRALIA BOARD OF DIRECTORS

7th October 2012 - BILL CLINTON OPENS TECHNOGYM GLOBAL WELLNESS VILLAGE

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