Jodie Hawkins announced as Swimming Australia’s new General Manager Commercial and Marketing

February 9, 2022

Leading sports administrator, marketer and commercial strategist, Jodie Hawkins, has joined Swimming Australia as their new General Manager – Commercial & Marketing having held previous roles with the Big Bash League and National Rugby League, including a highly successful three-year period as General Manager of the Sydney Sixers.

Swimming Australia Chief Executive, Eugénie Buckley, welcomed Hawkins’ appointment and believes she will be an invaluable asset as the begins to build toward a home Olympic and Paralympic Games.

Buckley notes “Jodie offers a unique perspective and skillset having worked within some of the most successful domestic sporting competitions in the world.

“Swimming sits at the very beginning of a decade of opportunity that has the potential to cement our position as Australia’s most popular sport on the path to Brisbane 2032.”

“We must do everything within our capability to capitalise on this platform, including attracting and retaining the best people, and Jodie is a welcome addition to our team as we embark on this journey.”

Presenting an attractive opportunity given the road ahead for the sport, Hawkins enthused “I’m really excited to join Swimming Australia in this period of growth ahead of a home games in 2032.

“Off the back of a successful Olympic and Paralympic Games it is clear the sport is very well positioned to become a powerhouse in the next decade and I am proud to be able to play a small part in that.

“We’ll be focused on innovation in and out of the water, bringing fans closer to the action and showcasing some exciting new events, all delivered by a great team of passionate people.”

Swimming Australia’s next major event is the National Championships in Adelaide in April, ahead of the Birmingham Commonwealth Games in July.

Image courtesy Jodie Hawkins Instagram

3rd February 2022 - Swimming Australia retains April trials amid FINA World Championships postponment until 2023

21st January 2022 - Swimming Australia announces ‘unreserved apology’ over historic abuse of young female athletes

20th January 2022 - Swimming Australia bolsters 2020/21 profit despite sponsorship and broadcast transitions

5th January 2022 - Swimming Australia postpones 2022 National Flippers and Para Development Camp due to Covid risks

21st December 2021 - Swimming Australia joins forces with batyr

9th December 2021 - Swimming Australia appoints Publicis Worldwide to handle media and marketing strategies

28th October 2021 - Swimming Australia halts support for ASL elite competition

27th October 2021 - Swimming Australia confirms Eugenie Buckley as Chief Executive

21st October 2021 - SA Aquatic and Leisure Centre to host Swimming Australia 2022 Championship meets

15th September 2021 - Swimming Australia advise all-female Independent Panel moves to next phase

3rd September 2021 - Swimming Australia Board pledges to work towards National Integrity Framework

31st August 2021 - Experienced administrator Eugenie Buckley takes on interim Chief Executive role at Swimming Australia

9th August 2021 - Swimming Australia Chief Executive Alex Baumann to step down

23rd July 2021 - Annabelle Williams appointed to Swimming Australia Board

2nd July 2021 - Barrister to head Swimming Australia inquiry into discrimination and harassment claims

16th June 2021 - Swimming Australia acknowledges complaints process could have been better communicated

10th May 2021 - Swimming Australia partners with Elyptol

16th April 2021 - Swimming Australia unveils new nationwide inclusive swimwear policy

21st December 2021 - Odgers Berndtson appointed to identify five directors for Brisbane 2032 Organising Committee

3rd December 2021 - New legislation establishes Brisbane 2032 Olympic and Paralympic Games Organising Committee

7th October 2021 - New Queensland Ministerial roles announced in preparation for 2032 Olympic and Paralympic Games

6th September 2021 - Ted O’Brien named as Special Envoy for Brisbane 2032 Olympic and Paralympic Games

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.