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International Convention Centre Sydney (ICC Sydney) has revealed that effective from today, its entertainment venue, First State Super Theatre will transition to Aware Super Theatre.

The new branding and name - Aware Super Theatre - follows the rebranding of the Theatre’s naming rights partner, First State Super, to Aware Super. The change signals a commitment by the Fund to positive action and impact, to help to build a better Australia.

Aware Super (formerly First State Super) secured the naming rights to the 8,000-seat venue in July 2019. An existing equity partner, the agreement increased First State Super’s investment in ICC Sydney as a result of the strong performance of the venue’s operations, brand and reputation.

ICC Sydney Chief Executive, Geoff Donaghy welcomed the change and notes “we are delighted to unveil a new look for ICC Sydney’s world class theatre, as it officially becomes Aware Super Theatre. This change signals the strengthening and continuation of an already successful partnership between ICC Sydney and Aware Super.

“As we all look forward to the return of more live events and entertainment in Australia, this collaborative partnership is committed to ensuring all patrons enjoy exceptional experiences at the newly named Aware Super Theatre.”

ICC Sydney will continue to manage the renamed Theatre through a partnership that enhances the team’s international reputation for excellence and underpins Sydney’s status as a vibrant, creative and innovative global city.

Located in the heart of Darling Harbour, the Aware Super Theatre has hosted top global talent and live entertainment events, including Keith Urban, Jerry Seinfeld, Ariana Grande, Kylie Minogue, Hillary Clinton, Cher and Elton John.

To find out more about ICC Sydney visit www.iccsydney.com

Image: ICC Sydney's First State Super Theatre has transitioned to Aware Super Theatre

 

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