AusLeisure

Fitness First Asia has announced the launch of a brand new digital membership, available to both members and non-members, in a bid to broaden the reach of its brand and inspire people to stay active in all environments.

The digital membership is delivered through the CustomFit App, Fitness First’s version of the award-winning Wexer Mobile App. This App will also now allow Fitness First to live-stream group fitness classes - from its clubs, direct to users wherever they are, and provide a library of hundreds of on-demand virtual classes.

The App - Wexer Mobile - was created as a white label mobile solution for operators to extend their reach beyond the four walls of the gym. Additional modules in the App include a workout builder, class bookings, challenges, results-focused programmes and a tool for PTs to prescribe bespoke workout plans for their clients.

Simon Flint, Chief Executive of Evolution Wellness - the parent company for both Fitness First Asia and Celebrity Fitness following a recent merger - explains “Fitness First understands that in today’s busy life there may be occasions where members won’t always be able to make it to the gym, so we want to provide tools and content which will allow them to stay on track with their fitness regimen.

“We’re keen to continue to help keep people inspired wherever they may be - at home, at work, or while travelling - through fitness-rich experiences.

“This is why we have chosen to partner with Wexer in this unique way.”

Wexer Chief Executive Paul Bowman adds “our key objective is to help clubs stay relevant in a world where consumers are increasingly looking online for fitness inspiration and content.

“Wexer Mobile is a digital extension of the club’s offering. It allows the operator to maintain its relationship with members 24/7, while also expanding the reach of the business by engaging a new cohort of non-gym-goers.” 

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